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Walmart uses digital and social to reach multicultural shopper | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Kristin Laird/ Marketing Magazine

Walmart Canada is in the midst of a Facebook campaign timed to coincide with the Muslim holiday Eid. It’s part of an ongoing effort to position itself as a one-stop shop among multicultural consumers.

http://www.canadiangrocer.com/top-stories/walmart-uses-digital-and-social-to-reach-multicultural-shopper-43058
 

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